The Soul in Every Bean
Usha Coffee is more than just a beverage; it's a bridge between worlds. It's the story of Vietnamese land, the resilience of its people, and a shared passion for authentic, high-quality coffee. We started this journey to challenge perceptions and celebrate the true, rich diversity of Vietnamese coffee that often goes unnoticed.
Our Commitment to Direct Trade
The heart of our mission is direct trade. We believe that ethical sourcing is not a buzzword but a fundamental responsibility. We bypass traditional supply chains to build personal, lasting relationships with the farmers and cooperatives in Vietnam's premier coffee-growing regions like Da Lat and Son La.
This direct partnership allows us to ensure two critical things: that our farmers receive fair, premium prices for their hard work, empowering them to invest in their communities and sustainable farming practices; and that we have unparalleled access to the highest quality beans, harvested at peak ripeness and processed with meticulous care.
From the Highlands to Your Home
When you drink Usha Coffee, you're tasting the terroir of Vietnam—the volcanic soil, the misty mountain air, the dedicated hands that tended each coffee cherry. We are deeply involved in every step of the process, from selecting the finest lots to perfecting our roasting profiles in small batches to bring out the unique character of each bean.
More Than a Cup
We invite you to join us on this journey. Explore the rich history, savor the complex flavors, and become part of a story that celebrates culture, champions sustainability, and redefines what Vietnamese coffee can be. Thank you for being a part of the Usha Coffee family.